Take a look at the recent flagship launches in the mobile industry: the iPhone 5s, the Galaxy S5, the HTC One M8, etc. All these launches were received with merely a ‘meh’, nothing more. And then take a look at the launch of the first iPhone, the first Galaxy, the first HTC phone, etc. Then, these launches were accompanied with much fanfare and celebration continued for days afterwards.
What’s the difference between now and then?
There is just one factor for the lack of excitement in today’s launches, which is: Rumors. While rumors had existed since time infinite, only now have they been so detailed and spot-on. All the specs and sometimes even pictures, features and more are leaked to the public days, weeks and even months before the “Big Reveal”.
The lack of excitement doesn’t stop with the mobile industry, it also extends it’s hand onto many other industries such as: PCs, Consoles, etc. But only in the Mobile industry has been the “Rumor Factor” been so prominent, so truthful.
Behind the scenes
While specifications, looks and features were before leaked in rumors by a few inside sources, it seems that now companies too have been discreetly having a piece of the “Rumor Pie”.
Gizmodo (The Leaked iPhone)
What, don’t believe us? Before the iPhone 4 was to be unveiled, an Apple employee had drunkenly left his iPhone 4 model in a bar. You may say “He was drunk, stuff happens”, but then there is Google, whose employee had repeated the incident , but this time with a Nexus 5.
The Nexus 5 too was leaked
Two unreleased devices being left in a bar, two times in a row? That makes us rethink whether companies actually want and are contributing to rumors.
The one question that may pop in your mind is “Why?”, why are companies secretly leaking their developments and innovations to the public and resulted competitors before the Big Reveal?
You may remember that when the iPhone 4 and also when the Nexus 5 were “mistakenly left” in a bar, every single news channel and every single blog and every single form of media was buzzing with the news, which resulted in every single (Many every singles in the sentence, eh?) person knowing about the devices. See, that sort of publicity is powerful and hard to get.
You see, companies do negotiate with magazines, newspapers, blogs, the like for getting their products on the front page, maybe even headlines, but while a few may bend to their demands, most don’t. However, when there are “leaked” models of devices, there is just something about them, something that gets us pumped, something that results in those products getting featured on the front page on every single publication or form of media in existence with almost no effort on the companies’ part.
Two Sides of a Coin
While rumors bring in excitement and getting us pumped is all well and good, like all good things, there are bad sides to them.
In recent times, rumors have gotten a bit too revealing, making 99.99% of the device visible to the public BEFORE the actual unveil of the product. And while if rumors were even a bit inaccurate, it would have been all right , but rumors are nowadays spot-on, right down to the last feature.
When rumors come, the public treats them with excitement and curiosity, so why not treat rumors as official launches? You see, launches are different: While rumors are bits of information coming in pieced over periods of time, official launches are the medium, the opportunity to showcase the world their product, with all its features intact.
See, when everything about a product is known beforehand and there is nothing further to be known, then it becomes very hard to please or excite the public, which is why it can be said that rumors are killing off the excitement and fanfare that used to be accompanied with such launches.
Let us put it to you this way: Why would a bunch of journalists sit in a crowded room just to hear about something they already know about, just presented better? What reason would the public have to be excited about a launch event, when already all the details about the product are all around them in newspapers, TV and of course the Internet, before the official launch itself?
The one solution for companies is this: STOP LEAKING SO MUCH. While leaking to media is all well and good and is great for some publicity, don’t leak so much that there isn’t something to actually know about during the actual launch of the product.
Also the media shouldn’t be leaking information too much, because it really affects the excitement of the launch of a product. And that too not in a good way.
Rumors definitely are the number one factor for the lack of excitement and fanfare in today’s launches. Rumors should be there, to pique the interest of the public, but rumors shouldn’t be TOO revealing, else, the excitement and curiosity will be gone.