The Moto X, unlike most other phones is assembled and manufactured in the US for US Customers. Even smartphone giants such as Samsung and Apple get their phones made in Korea and China, as manufacturing costs in the US are higher than manufacturing costs in China and Korea.
Due to some Moto X units being manufactured in the US, Motorola was able to offer a perk to US Customers, which is: Moto Maker. This service allowed customers to customize their Moto X (Before Buying) in every way possible by enabling you to change stuff like color (You can even set colors individually) and even materials (Wood!).
Unfortunately, due to rising costs and insufficient sales, Motorola has announced through the WSJ that it is shutting down it’s US factory. Of course this doesn’t mean the end of the line for the Moto X as factories in China and Taiwan will continue to manufacture it.
But it probably means the end of the Moto Maker service. So long customizability. Motorola has confirmed to The Verge that the Moto Maker servie will continue.
The News comes four months after Google’s announcement about selling Motorola off to Lenovo.
UPDATE: Motorola has confirmed to The Verge that the Moto Maker service will continue. More details haven’t been provided.
Sources: The Wall Street Journal