When Microsoft had completed the acquisition of Nokia, the fate of the Nokia X, Nokia’s first Android device was unknown. Will Microsoft kill off a device from a company it owns which runs a competitor OS? Or will Microsoft continue to let Nokia X’s Android be a Trojan Horse for introducing people to Microsoft’s services?
Those were the questions and we have now got the answers. After announcing its biggest series of job-cuts, Microsoft is moving on to the next announcement: The Death of Nokia X.
It doesn’t mean that Nokia X is dead per se. It just means that Nokia’s Android is dead. Nokia X will continue to live on with the Windows Phone OS.
“In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices,”; writes Stephen Elop.
“We expect to make this shift immediately while continuing to sell and support existing Nokia X products.”
Nokiua X existed to attract more people towards Nokia’s Android, and so attract more people towards Microsoft’s services. It aimed to do this through affordability. Microsoft can’t afford to have a wide focus, so it has narrowed it down to Windows Phone.
We can expect to see more Windows Phone devices in the lower segments of the market soon.
It is all a part of a series of changes taking place under its new leader, Satya Nadella. He wants to streamline the company, make it work more efficiently. while pushing out better products.