All Industries have Products made just for those who are extremely Rich. Expensive Watches, Expensive Bags, etc, and these offer no advantages over their lesser-Priced Counterparts.
Consider this. If you are a Billionaire, would you resort to choosing an iPhone, which is already in the Hands of several People around the world, or will you be more likely to buy an expensive Phone, which offers no extra Features, except for Exclusivity.
Tonino Lambhorgini ( A company not associated with the car-Manufacturer), has announced the 88 Tauri, which is a luxury Phone.
Coming to the internals, don’t expect anything out-of-this-world for the Price Tag. You are getting just what Flagships from other Companies are packing in.
It has a 5 inch 1080p (Full-HD) Display, 2.3 Ghz Quad-Core Snapdragon 801 Processor, along with 3GB of RAM and 32GB of Storage.
The thing that is exorbitant, is its Price Tag: At $6000, the 88 Tauri is one of the most Expensive Phones, and maybe able to attract the elite of our Society. It is going up against Vertu, which too has been offering such Luxury Smartphones for quite some time now.
Only 1947 of these will be Produced, adding an aura of exclusivity to a Phone that is already Priced such that it is not affordable by many people.
What do you think? What’s your Opinion on Luxury Products being sold at significantly Higher-Rates, for no improvements over the Original Product?