Google’s Chromecast was a hit as soon as it launched: It made your TV smarter, and had an intuitive interface with your smartphone as a remote. Best of all, it was $35, bringing it into impulse-buy territory.
Because of this it sold millions, and was out of stock many times. It was Google’s equivalent to Apple’s Airplay, which iOS fans had tauted as an advantage for many years. Now Android had a reply, and staying with the ethos behind Android for phones, the Chromecast was cheap and universal.
Google anticipated the potential for the Chromecast behind the device, and made the protocol public, enabling any manufacturer to use the Cast protocol in their products.
And now, Google is rebranding the Chromecast itself into a Google Cast device with its latest update. The update doesn’t bring anything other than the rebranding, but it shows how the Chromecast has evolved from a singular device to a part of a brand of devices.
What do you think?