Apple Watch sales sink like rocks in water

A few years ago, when the startup Pebble got millions from its Kickstarter campaign, and when rumors were fresh about Apple and Google entering the smartwatch market, the smartwatch was heralded as the next big thing.

But a few years later, the smartwatch isn’t as big of a hit as these companies hoped it to be, and the only company in the lead is Apple with the Apple Watch. But the Apple Watch sales are just a fraction of the sales of Apple’s other products, and doesn’t even generate meaningful revenue for Apple.

According to the IDC, Apple Watch sales have fallen by more than 55% to 1.6 million in the second quarter of 2016, compared to 3.6 million sold in the same period last year.

Part of the reason could be that Apple Watch has almost saturated its target market, and those in need of a smartwatch already have one. A more likely reason could be the impending announcement of the Apple Watch 2, which is rumored to be improved on all fronts.

In any case, the Apple Watch cannot be called as a success in any way, and Apple really has to deliver with the Apple Watch 2 if it wants the Apple Watch line to actually generate sales and revenue.

What do you think?

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