Blackberry is going out with a bang: The Priv would cost $700

We are kidding, of course. But no one is to dispute that Blackberry’s prospects are growing more and more dire day by day, and its first Android phone may be considered as its last hope, as its catalyst for getting back into the consumer market.

Usually, Blackberry prices its phones much lower than the competition, because although the hardware and software are fantastic, the App Ecosystem isn’t.

But this time, Blackberry has got excellent hardware, excellent software and a diverse App ecosystem, which is perhaps why Blackberry is launching the Priv at a high price.

Preorders for the Priv started recently, and Blackberry has slapped on it a $700 price tag, which is higher than what you pay for an unlocked iPhone, or even a S6. That’s the price you pay for a physical keyboard.

What do you think? Will the Priv sell?

Blackberry reveals the price of the Priv, its first Android smartphone

After rumors, leaked pictures, videos and official teases, Blackberry has finally announced what its first Android smartphone would cost. 

Desperate Times, Desperate Measures: Blackberry may close hardware division next year

The name Blackberry evokes the image of a fallen titan. A company that makes formidable phones, formidable software, but is plagued by the popularity of Android and iOS.

Blackberry finalls confirms the Priv: Its first Android Smartphone

A few days ago, it was rumored that Blackberry is making a last-ditch effort by making an Android smartphone that did run Android, but was also dependent on Blackberry’s highly secure services.

Blackberry’s Android Phone leaked in a video

The bigger they are, the harder they fall. The phrase holds true for Blackberry, which went from being the most influential company in the phone industry to a company that is losing its already minute marketshare every year.

Blackberry’s incredibly tall Android device leaks

Consider the smartphone market of a few years ago: It was dominated by Blackberry, with enterprises trusting Blackberry with their data. Apple was a mere blip on the map and this prompted Blackberry to sit on its laurels and stop innovating, a tactic that ran the company into the ground.

Blackberry’s Android Phone leaks in pictures

 

Blackberry truly is in dire straits, and serves as a lesson for corporations. An ultimatum that if you don’t innovate, you are left behind, and newer players will rise.

Report: Blackberry is looking towards Android for its next Device

It is interesting to see how fast technology progresses, and this fast pace of innovation means that old hands fall fast. Nothing is a bigger testament to this than Blackberry, which once commanded a lion’s share of the Smartphone market. In fact, in those days, it was just about the only Smartphone.

Blackberry is working with Boeing to bring the James Bond-esque Self Destructing Phone to Life

Blackberry has been struggling in the Consumer Market, and so as a part of its new Remodelling Push, it is focusing mainly on Enterprises, where its excellent Keyboards, tight Security and stable Applications are in high-demand.

Blackberry announces the Blackberry Classic, giving you Old-School at $450

You all probably know that Blackberry has been on a downward spiral over the last few years, losing loyal Customers to brands such as Apple. Blackberry has now been focusing more on the enterprise Market, as it knows fighting in the Consumer Market is a competition it just cannot win.